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Importance of SEO

During the early years of the Internet, web owners clued onto the idea that having highly visible websites in the search engines delivered valuable business results. This idea eventually paved the way for the birth of SEO.

Search Engine Optimization, or SEO is basically the process of improving a website’s presence in the (major) search engines including Google, Yahoo and Bing. Back in the early 90’s when the Internet was still very young, businesses were limited in the ways of marketing their products and services to the public. Business was constrained to conventional marketing methods such as TV, radio and print advertising. But thanks to the explosion of the Internet, businesses can now market their brand to a much wider audience.

But of course having a live website isn’t enough. You have to make people know about your website otherwise it will be completely useless and a total waste of money. Without a steady stream of visitors to your website, there is absolutely no way that it can succeed or produce sales. This is where Search Engine Optimization, or SEO comes to the picture.

SEO assists website owners gain more traffic which in turn, helps them boost their sales and generate more revenue. As we all know, staying on top of the competition these days requires a tremendous effort. There are millions of websites online and they share a common goal which is to dominate their respective niches and stay on top. Of course, achieving this goal could only be possible with the help of SEO.

Having a well optimized website doesn’t only help a business boost its sales, it can also help boost its reputation and popularity. A business can go from zero to hero just by knowing its target market and making the word out in the web through various SEO techniques. Indeed, SEO is really vital to any business’ success.

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