1300 841 244

GOOGLE

ADWORDS

Want to get some quick wins on the board? Google Adwords, or Pay-Per-Click (PPC) advertising, is what you’re looking for. While SEO is more of a medium to longer term strategy, taking time to build momentum, Adwords are a sprint! At PUNCH we can mobilise an Adwords campaign in days and start instantly sending targeted traffic to your website or landing pages.

How can you be assured we can deliver real ROI for your business?

As a leading Australian Adwords agency we have the experience and the insight to develop a Google Adwords campaign that will deliver on your business goals.  Take a look at the following results we have achieved for our current clients:

  • Increased sales by 29% for a leader in the vintage and retro bike market.
  • Increased search traffic by 41% year-on-year for a leader in the battery replacement market.
  • Increased leads by a massive 152% in a highly competitive industry niche.
punch-adwords
punch-adwords

How can you be assured we can deliver real ROI for your business?

As a leading Australian Adwords agency we have the experience and the insight to develop a Google Adwords campaign that will deliver on your business goals.  Take a look at the following results we have achieved for our current clients:

  • Increased sales by X for a leader in the battery replacement market
  • Drove x in additional traffic and sales for a business in the rental market
  • Increased revenue for x in the x market
punch-adwords-01

Why Adwords is good for your business

Why are Google Adwords such a good complement to your SEO Strategy? Let’s breakdown a few of the key reasons--Scalability, Measurability, Flexibility.

  • Scalability - One of the trickiest things to do is find a marketing strategy that can provide you with reliable results month on month. PPC advertising is great for businesses that want to scale their traffic and conversions – and fast.
  • Measurability - PPC is 100% measurable enabling you to track every visitor, their activity on your site and the conversion for every click. Not only does this allow you to understand exactly where your advertising dollars are going it also helps you understand how your customers use your site.
  • Flexibility - Google Adwords provides tons of options so you can customise your campaigns and ads to your particular needs and hyper-target the audiences you most want to reach. You can also access a whole bunch of non-search users through other Google owned platforms such as YouTube and Gmail.

The team at PUNCH digital will put your company and your brand in front of the right people when they are looking for your services and products.

Adwords Process

As Google Adwords experts we can ensure your business receives a prominent status on search engines quickly and easily.  And best of all, you only pay when someone clicks on your ads.  Here is our proven Adwords strategy guaranteed to deliver you results:

  • Campaign planning – understanding your business and how you solve your customer's pain points is critical to ensuring your campaign has the foundation for success.  By understanding your customers in greater detail we can select the right keywords to target and structure your key messages, ad copy and website/landing page content to deliver results.
  • Adwords Campaign Setup – the setup of your Adwords account and campaign structure is an important factor in optimising your Quality Score.  During this process we will setup your campaigns and ad groups, define and load keywords, create attention grabbing and high converting adverts, set-up tracking and ensure goals are configured to track conversions.
  • Campaign Implementation – Google Adwords is not a set and forget strategy.  To ensure you get the most out of your campaigns and pay the minimum amount of money per click and per conversion, we monitor your campaigns on a daily basis and adjust keywords and bid prices to extract the most from your campaign.
  • Campaign Reporting – your Adwords campaign is monitored daily to ensure you get the maximum out of every dollar, from every click.  Reporting is provided to you on a fortnightly or monthly basis depending on your specific requirements.
punch-adwords
punch-adwords

Adwords Process

As Google Adwords experts we can ensure your business receives a prominent status on search engines quickly and easily.  And best of all, you only pay when someone clicks on your ads.  Here is our proven Adwords strategy guaranteed to deliver you results:

  • Campaign planning – understanding your business and how you solve your customer's pain points is critical to ensuring your campaign has the foundation for success.  By understanding your customers in greater detail we can select the right keywords to target and structure your key messages, ad copy and website/landing page content to deliver results.
  • Adwords Campaign Setup – the setup of your Adwords account and campaign structure is an important factor in optimising your Quality Score.  During this process we will setup your campaigns and ad groups, define and load keywords, create attention grabbing and high converting adverts, set-up tracking and ensure goals are configured to track conversions.
  • Campaign Implementation – Google Adwords is not a set and forget strategy.  To ensure you get the most out of your campaigns and pay the minimum amount of money per click and per conversion, we monitor your campaigns on a daily basis and adjust keywords and bid prices to extract the most from your campaign.
  • Campaign Reporting – your Adwords campaign is monitored daily to ensure you get the maximum out of every dollar, from every click.  Reporting is provided to you on a fortnightly or monthly basis depending on your specific requirements.

Benefits of Adwords

  • It's a cost effective way to drive targeted traffic to your website or landing pages
  • PPC is 100% measurable enabling you to track visitor activity and conversions for every click
  • You can adjust your advertising budget at any time
  • It provides complete flexibility and can be switched on or off at will
  • Pay-Per-Click is targeted enabling you to target relevant web users searching for businesses just like yours

Remarketing drives ROI

Not everyone is going to submit an inquiry or make a purchase on their first visit.  Research shows visitors can take up to 5 to 7 visits before they move to taking action.

Remarketing can assist in bringing people back to your site or your landing pages and increase the likelihood of getting previous visitors to return to your site and take action.

punch-adwords-02

What is remarketing?

Remarketing is a technique where you show ads to people who have previously visited your website, but did not take an action.  The ads are shown on 3rd party websites that make up Google’s advertising network.  How does it work?  When a visitor lands on your website a small piece of code is inserted in their browser. Then when the visitor leaves your site, this small piece of code or “tag” allows us to show your ads to them, hence the term, remarketing - as we are marketing to them after they visit your site. By doing so we are keeping your company in front of your potential clients and encouraging them to return to your site to make a purchase, submit an enquiry or call.

Double your conversions with landing pages

A landing page is a page that is specifically designed for your Adwords campaign and is geared towards making sure those who click on your ad take action. This action could be to submit an inquiry, to call your business or purchase a product.  You see, many websites are not geared to convert. A landing page allows you to create a page with a strong call-to-action so your clicks turn into leads and sales.  It’s not uncommon to double Adwords conversions through the use of landing pages as part of your campaign.  Best of all, we can easily design and develop landing pages as part of your campaign.

Top Adwords Trends 2017

Google Adwords is forever evolving and new features and functionality are always being added.  Here are some of the top trends to keep an eye out for in 2017:

  1. Google will roll out more features providing you with improved audience targeting
  2. The evolution of Artificial Intelligence (AI) in paid search will grow significantly
  3. Voice search will see big growth in 2017 as customers adapt to voice search commands on their mobile phone
  4. Google is adding more options for ads allowing you to take up more real estate with ad extensions and expanded text ads
punch-conversion-rate-optimisation
punch-conversion-rate-optimisation

Top Adwords Trends 2017

Google Adwords is forever evolving and new features and functionality are always being added.  Here are some of the top trends to keep an eye out for in 2017:

  1. Google will roll out more features providing you with improved audience targeting
  2. The evolution of Artificial Intelligence (AI) in paid search will grow significantly
  3. Voice search will see big growth in 2017 as customers adapt to voice search commands on their mobile phone
  4. Google is adding more options for ads allowing you to take up more real estate with ad extensions and expanded text ads
punch-adwords-03

What is Google Adwords?

Google Adwords is a form of paid digital advertising providing you with the ability to display your company’s ads in the Google search results.  It is the ideal way to promote your business quickly and effectively to people who are searching for your products and services.  Unlike SEO which can take between 2 to 6 months to start delivering results, you can have your Adwords campaign up in a day and start generating traffic and leads immediately.  With Google Adwords you only pay when someone clicks on your ads so you can control your budget and spend with ease.

Why pay for a Google Adwords Expert?

The Google Adwords concept is simple, however the set-up and management of the campaigns can be intricate.  It can be very easy to spend a lot of money with little return if you don't know what you are doing.  A Google Adwords expert has the experience and insight to set-up and manage your campaign so you maximise your ROI.

Google is continuously updating the Adwords platform and to stay up to date with all the enhancements would be a full-time job.  Your Google Adwords expert will ensure your campaign is optimised to industry best practice standards which will reduce your spend while improving your ROI.  After all, that’s what you want.  Spend less to get more.

punch-conversion-rate-optimisation
punch-conversion-rate-optimisation

Why pay for a Google Adwords Expert?

The Google Adwords concept is simple, however the set-up and management of the campaigns can be intricate.  It can be very easy to spend a lot of money with little return if you do not know what you are doing.  A Google Adwords expert has the experience and insight to setup and manage your campaign so you maximise your ROI.

Google is continuously updating the Adwords platform and to stay up to date with all the enhancements would be a full time job.  Your Google Adwords expert will ensure your campaign is optimised to industry best practice standards which will reduce your spend while improving your ROI.  After all, that’s what you want.  Spend less to get more.

punch-website-strategy-dark

Develop an integrated strategy

The team at PUNCH can work with you to develop a strategy that integrates Google Adwords with your other digital marketing activities.  Adwords can be a powerful advertising medium when combined with SEO and Social Media.  We can help you connect the dots between the different digital advertising mediums and make it work for your business like you have never seen before.

Next Steps

If you are ready to drive your business forward and take advantage of everything Google Adwords has to offer talk to us today.  As a results-driven Google Adwords agency we can plan, create and execute a Adwords campaign that will grow your business.  It’s free to talk so call us today 1300 841 244 or drop us a line here.

Kick start your digital domination. Get our Digital Marketing Blueprint for FREE!