1300 841 244

RE-ENGAGE

WITH REMARKETING

Knock, knock! Who’s there? Remarketing! Remarketing, who?
Knock, knock! Who’s there!? Remarketing!
Jokes aside, if your website visitors don’t convert on their first visit to your site and you’re not doing anything to get back in front of them, you might as well be putting money down on a table and walking away. And that's no laughing matter!

Re-engage Website Visitors

If your website visitors don’t convert on their first visit to your site and you’re not doing anything to get back in front of them, you might as well be putting money down on a table and walking away. These days with so many effective ways to re-engage website visitors across so many different channels you really can’t afford not to have a stellar remarketing strategy in place.

Remarketing is such a powerful way to connect with website visitors who may not have made an immediate purchase or inquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website - as they browse elsewhere around the internet. Genius!

punch-remarketing
punch-remarketing

Who doesn’t love a good remarketing joke right?!

Jokes aside, if your website visitors don’t convert on their first visit to your site and you’re not doing anything to get back in front of them, you might as well be putting money down on a table and walking away. These days with so many effective ways to re-engage website visitors across so many different channels you really can’t afford not to have a stellar remarketing strategy in place.

Remarketing is such a powerful way to connect with website visitors who may not have made an immediate purchase or inquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website - as they browse elsewhere around the internet. Genius!

punch-remarketing-01

We live in the age of the enlightened customer.

Your potential customers demand interactions with your business that are nothing less than 100% unobtrusive, relevant and helpful. The customer journey, while different for each industry, is, you guessed it, a journey. As smart marketers it’s our job to nurture our customers towards the path of purchase. We all know that customers aren’t always ready to make an inquiry or purchase the first time they reach your website. This is where having a remarketing strategy becomes such an important element.

So how exactly can we get back in front of people who have come to your website but bounced away into cyberspace? Cookies, Pixels and Databases, oh my!

Not Your Average Cookie

A cookie is a small file that’s stored on a user's computer and holds data specific to a particular client and website.  Cookies can then be accessed either by the web server or the client computer. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. That way way when your ‘cookied’ visitors browse the web later you can get back in front of them with an ad that’s served to only to people who have previously visited your site. If you’re running Google Adwords cookies and retargeting are definitely an important part of an effective holistic strategy.

punch-content-marketing
punch-content-marketing

Be a Smart Cookie

A cookie is a small file that’s stored on a user's computer and holds data specific to a particular client and website.  Cookies can then be accessed either by the web server or the client computer. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. That way way when your ‘cookied’ visitors browse the web later you can get back in front of them with an ad that’s served to only to people who have previously visited your site. If you’re running Google Adwords cookies and retargeting are definitely an important part of an effective holistic strategy.

punch-remarketing-dark

Google Adwords Remarketing

Effective use of Google Adwords remarketing is great for increasing ROI no matter your business type. It helps you to reach people in their most likely buying period and gives you a very wide reach across the Google Display Network. Adwords offers many types of retargeting depending on what you are in the market for - such as feeding ads to people whose email addresses you have, those who have previously searched for you on Google, or even those who have interacted with your YouTube videos. We want to get your name in front of the eyes that matter, afterall.

Remarketing with the Facebook pixel

Now we’re not just limited to retargeting on search engines, the social media giant Facebook also have their own retargeting methods. The Facebook pixel is a piece of JavaScript code that goes into the backend of a website and enables you to measure, optimise and build audiences for your ad campaigns. Using  a Facebook pixel, you can leverage the actions people take on your website across devices to inform more effective Facebook advertising campaigns.

Now you can also leverage the data you already have in your database using Facebook as well. This is a powerful way to get back in front of people. You can do this by creating a ‘custom audience’ which is a powerful tool that allows you to create lists of people you want to target Facebook ads at based on a list of email addresses, unique Facebook IDs or phone numbers.

punch-remarketing
punch-remarketing

Remarketing with the Facebook pixel

Now we’re not just limited to retargeting on search engines, the social media giant Facebook also have their own retargeting methods. The Facebook pixel is a piece of JavaScript code that goes into the backend of a website and enables you to measure, optimise and build audiences for your ad campaigns. Using  a Facebook pixel, you can leverage the actions people take on your website across devices to inform more effective Facebook advertising campaigns.

Now you can also leverage the data you already have in your database using Facebook as well. This is a powerful way to get back in front of people. You can do this by creating a ‘custom audience’ which is a powerful tool that allows you to create lists of people you want to target Facebook ads at based on a list of email addresses, unique Facebook IDs or phone numbers.

punch-social-media-management-dark

Speak to Your Audiences' Unique Needs

When we’re putting together remarketing strategies we give a great deal of thought to the whos, whats, wheres, and whys. These days it’s not enough to cobble together any old message and send it out into the world. A good remarketing strategy starts with segmenting data and audiences and creating bespoke messages that speak to their unique needs based on the type of interaction they’ve had with your business and where they are in their purchase consideration cycle.

If this all sounds like a lot of hard work that’s because it is.

But, lucky for you, we’re here to do the heavy lifting for you.

Next Steps

If you are looking for a results driven and reliable Remarketing Agency speak to us today. We pride ourselves on our transparency and giving honest advice about whether we can assist your business achieve your goals and dominate the competition. Its free to talk so call us today on 1300 841 244 or drop us a line here.

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