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SOCIAL MEDIA

ADVERTISING

Social Media is so much more than pretty pictures and status updates, but we don’t have to tell you that right?! If you, or your current agency, aren’t leveraging pixels, data segmentation, custom audiences, lookalike audiences and remarketing it’s time to let us help you step into the real opportunity that exists on social media right now.

Everyday there are 16 million Australians signing into Facebook

They’re logging in up to 14 times a day on average! That means there’s a pretty good chance your potential customers are living on Facebook. BUT did you know that in 2017, organic content on Facebook only reaches less than 2% of a page's followers. Wah wah waaaaah. But we promise it isn’t all bad news though!

punch-social-media-marketing
punch-social-media-marketing

Everyday there are 16 million Australians signing into Facebook

They’re logging in up to 14 times a day on average! That means there’s a pretty good chance your potential customers are living on Facebook. BUT did you know that in 2017, organic content on Facebook only reaches less than 2% of a pages followers. Wah wah waaaaah. But we promise it isn’t all bad news though!

punch-social-media-marketing-02

About Paid Social

Facebook has the most advanced social media ads platform out there and with the right expertise Facebook can be an incredibly cost-effective and powerful marketing tool.

And these days Social Media marketing is so much more than buying Likes. The best marketers (*cough* the Social Media Gurus at PUNCH *cough*) know when it comes to social it’s all about working smarter, rather than harder. Instead of throwing money down the drain buying followers and building vanity metrics, we’re committed to running social media campaigns that will not only deliver tangible results but will also help you achieve your business goals. 100K Instagram followers looks great but it doesn’t equal 100K customers.

Now, at the top of the page we threw a whole bunch of social media jargon at you--pixels, data segmentation, custom audiences, lookalike audiences and remarketing. Instead of everyone sitting there and pretending we’re all on the same page with what these mean and why we’re so proud to offer these Facebook ninja skills to our clients we’re going to unpack these terms for you.

Facebook Pixels are marketing gold.

A pixel is a little piece of code that sits in the backend of a business’ website and acts as a sponge. No matter where someone finds your website, be it through a Google search, social media or anywhere else on the world wide web your Facebook pixel will absorb their details and connect it to their active Facebook profile. A little freaky right? But absolute magic when you’re a business trying to get in front of your fans on social media.

Not only can you track the people coming to your website with a Facebook pixel, but similar to Google Analytics a Facebook pixel can help you understand how your website is working by allowing you to track actions taken across the site. Have you seen a large number of people adding something to their cart and initiating the payment process and then dropping off before they complete the purchase? This could be an indication there is a problem in the backend of your website or that the customer experience could be improved. By tracking these actions with a pixel you can better understand and optimise your website to suit your visitors.

punch-content-marketing
punch-content-marketing

Facebook Pixels are marketing gold.

A pixel is a little piece of code that sits in the backend of a business’ website and acts as a sponge. No matter where someone finds your website, be it through a Google search, social media or anywhere else on the world wide web your Facebook pixel will absorb their details and connect it to their active Facebook profile. A little freaky right? But absolute magic when you’re a business trying to get in front of your fans on social media.

Not only can you track the people coming to your website with a Facebook pixel. Similar to Google Analytics a Facebook pixel can help you understand how your website is working by allowing you to track actions taken across the site. Have you seen a large number of people adding something to their cart and initiating the payment process and then dropping off before they complete the purchase? This could be an indication there is a problem in the backend of your website or that the customer experience could be improved. By tracking these actions with a pixel you can better understand and optimise your website to suit your visitors.

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Tracking your ROI

Arguably one of the most important advantages of using a pixel is that it allows you track and attribute return on investment (ROI).  Because Facebook pixels are able to track a user’s journey across a site—right down to whether they make a purchase or fill out an inquiry form—this means you are able to track the exact number of purchases, leads or actions that have been made as a direct result on an ad.

By being able to clearly establish the ROI of each campaign this allows you to not only understand the profitability of your Facebook marketing but also to be able to forecast the budget you’ll need to spend on Facebook to achieve your goals—now that’s making your marketing dollars work for you!

Facebook pixel remarketing capabilities

Another amazing feature of the Facebook pixel is it’s remarketing capabilities. We all know that customers aren’t always ready to make an inquiry or purchase the first time they reach your website. Facebook offers a number of opportunities to re-engage customers that have been to your website or interacted with your brand allowing you to nurture customers towards the path of purchase.

And these days it’s not enough to cobble together any old message and send it out into the world. A good remarketing strategy starts with segmenting data and audiences and creating bespoke messages that speak to their unique needs based on the type of interaction they’ve had with your business and where they are in their purchase consideration cycle.

punch-remarketing
punch-remarketing

Facebook pixel remarketing capabilities

Another amazing feature of the Facebook pixel is it’s remarketing capabilities. We all know that customers aren’t always ready to make an enquiry or purchase the first time they reach your website. Facebook offers a number of opportunities to re-engage customers that have been to your website or interacted with your brand allowing you to nurture customers towards the path of purchase.

And these days it’s not enough to cobble together any old message and send it out into the world. A good remarketing strategy starts with segmenting data and audiences and creating bespoke messages that speak to their unique needs based on the type of interaction they’ve had with your business and where they are in their purchase consideration cycle.

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Custom Audiences and Lookalike Audiences

Custom audiences and lookalike audiences are another brilliant feature Facebook marketing provides. Do you have a database of customers? We can use those in Facebook ads to get back in front of current or past customers and prospects and re-engage or upsell them. Another benefit of Facebook ads is a feature known as a ‘lookalike audience’. Facebook can analyse the points of likeness between the people that have visited your website  or are currently in your database and create an entirely new audience of unique users that, based on their shared similarities, Facebook believes will be interested in your product or service.

Our Facebook Ninja Skills

So, with these Facebook ninja skills, what can we help you do on Social Media, you ask. Our first step is to take the time to listen to what your business objective is. We take the time to ensure that every campaign we run is working towards your commercial objectives. Our in house team then translates your business goals into bespoke content, objective-led copy, thoughtfully designed ad creatives and clear Calls to Action. And don’t worry, we never “set and forget” our ad campaigns! You better believe we monitor and optimise each and every campaign with the doting love of a helicopter mother.

punch-seo
punch-seo

Our Facebook Ninja Skills

So, are with these Facebook ninja skills, what can we help you do on Social Media, you ask. Our first step is to take the time to listen to what your business objective is. We take the time to ensure that every campaign we run is working towards your commercial objectives. Our in house team then translate your business goals into bespoke content, objective-led copy, thoughtfully designed ad creatives and clear Calls to Action. And don’t worry, we never “set and forget” our ad campaigns! You better believe we monitor and optimise each and every campaign with the doting love of a helicopter mother.

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Why hire a Social Media Marketing expert?

No matter what your business goals, we’re confident we can help you achieve them through the power of social media marketing. Here’s just a peek at some of the objectives we’ve helped business owners achieve:

  • Targeting existing customers to entice repeat purchases
  • Remarketing to prospects who have engaged with your website
  • Utilise data segmentation to serve different ads to specific customers
  • Using databases to remarket
  • Using tracking pixels and databases to create lookalike audiences
  • Driving single click lead generation
  • Customer and fan acquisition

Next Steps

If you are looking for a results driven and reliable Social Media Advertising Agency speak to us today. We pride ourselves on our transparency and giving honest advice about whether we can assist your business achieve your goals and dominate the competition. It's free to talk so call us today on 1300 841 244 or drop us a line here.

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