1300 841 244

WEBSITE

STRATEGY

A website isn’t just a stand alone asset, it’s part of the big picture of how your company grows and gets found. Our strategy extends beyond just building a new website and looks at all of the moving pieces. Website strategy is an extremely important stage if you want to increase success rates, so why not employ a team of experts that have years of experience turning regular, run-of-the-mill websites into lean, mean conversion machines.

You want your website to not only look good, but also attract new customers and convert leads

If you’ve ever built a website or had one built for you, you probably know how frustrating the process can be. You want your website to not only look good, but also attract new customers and convert leads. Sounds nice and simple but it can often turn into a nightmare, and an expensive one at that. We can practically see you nodding your head along in agreement. Deadlines don’t get met, hidden expenses come to light, you try to write your own website copy to save some pennies not realising just how much copy there is to write. If your website gets lots of traffic but not many conversions it sounds like you’ve got more of a leaky bucket than a sales funnel.

punch-website-strategy
punch-website-strategy

You want your website to not only look good, but also attract new customers and convert leads.

Sounds nice and simple but it can often turn into a nightmare, and an expensive one at that. We can practically see you nodding your head along in agreement. Deadlines don’t get met, hidden expenses come to light, you try to write your own website copy to save some pennies not realising just how much copy there is to write. If your website gets lots of traffic but not many conversions it sounds like you’ve got more of a leaky bucket than a sales funnel.

punch-website-strategy-dark

Get expert advice?

When you’re a business owner you’ve already got a million and one things to worry about, why add another headache to the list? Instead of adding more work and stress to your already overbooked schedule why not employ a team of experts that have years of experience turning regular, run-of-the-mill websites into lean, mean conversion machines.

Website strategy - the big picture

One thing we always remind the clients we work with is that a website isn’t just a stand alone asset, it’s part of the big picture of how your company grows and gets found. Where a web development teams job ends when they deliver your shiny new website, we consider this the very first step. Our strategy extends beyond just building a new website and looks at all of the moving pieces. After all, what are business and sales targets even for if you have no strategy to back them? Website strategy is an extremely important stage if you want to increase success rates and decrease time wasted on non-performing projects. Put in the time and effort with us at the beginning, and your end result will be much greater - we can assure you that.

punch-website-strategy-01
punch-website-strategy-01

Website strategy - the big picture

One thing we always remind the clients we work with is that a website isn’t just a stand alone asset, it’s part of the big picture of how your company grows and gets found. Where a web development teams job ends when they deliver your shiny new website, we consider this the very first step. Our strategy extends beyond just building a new website and looks at all of the moving pieces. After all, what are business and sales targets even for if you have no strategy to back them? Website strategy is an extremely important stage if you want to increase success rates and decrease time wasted on non-performing projects. Put in the time and effort with us at the beginning, and your end result will be much greater - we can assure you that.

punch-social-media-management-dark

Detailed Auditing

At PUNCH we specialise in advising on website builds and website strategy instead of just building sites. Through detailed auditing we can lift the lid on what your competitors are doing and make sure your website is not only outranking and outperforming your competitors but that you’re also leveraging opportunities to the best of your ability.

Before we get into the action we will sit down with you to diligently discuss every inch of your business, and plan a strategic foundation that will best work for you. Then leave it to us to plan what tools we can use to turn your project into a major success.Think about website strategy kind of like building construction. You need to first draft up a plan, then you lay the foundations, and from there the building can begin. There will be sometimes be ongoing edits to small bits of the design, but the foundation will stay in place. This is how we will treat your website strategy.

What do we aim to do?

In working with you to create a solid foundation for your web strategy, we will:

  • Identify your goals
  • Understand your audience
  • Understand challenges faced
  • Identify and understand your competition
  • Study KPIs
  • Get you conversions and meeting your goals
punch-seo-light
punch-seo-light

What do we aim to do?

In working with you to create a solid foundation for your web strategy, we will:

  • Identify your goals
  • Understand your audience
  • Understand challenges faced
  • Identify and understand your competition
  • Study KPIs
  • Get you conversions and meeting your goals
punch-website-strategy-dark

How do we execute website strategy?

We want to provide you with the tools to get the most from your website and brand. It often takes a set of fresh, unbiased eyes to identify where there are hurdles on your website that are preventing you from a higher success rate. We perform regular checks and updates on your website’s performance, to ensure we are always keeping up to peak standards. At PUNCH, we look at a number of KPIs when formatting your business’ website strategy. Factors such as current conversion rates, touches made, cost per click, overall number of visits, page views per visit, average time spent on your site, and more. Using these and turning them into a proper digital strategy is one of the most efficient marketing tools you can invest in in today’s day and age. It allows us to think deeper about whose attention you want to grab and what you want to sell or tell them.

Navigating the Google maze

A big aspect of a successful website strategy involves knowing how to navigate Google’s network system. Our team of professionals have the expertise to know that times have changed and it’s not simply about creating an eye catching website and jamming it with keywords. We will work through on-site optimisation and make sure that your website becomes more visible on Google.

punch-social-media-marketing
punch-social-media-marketing

Navigating the Google maze

A big aspect of a successful website strategy involves knowing how to navigate Google’s network system. Our team of professionals have the expertise to know that times have changed and it’s not simply about creating an eye catching website and jamming it with keywords. We will work through on-site optimisation and make sure that your website becomes more visible on Google.

punch-conversion-rate-optimisation-dark

Maybe you even have an old website or a new opportunity to rebuild.

That’s totally okay! We would love to help you achieve your marketing goals with our website strategy plans. We can look at your key performance indicators and work on creating you a new web strategy to not only meet your goals but absolutely kick them in the butt.

Next Steps

If you are looking for a results-driven and reliable Web Strategy Agency speak to us today. We pride ourselves on our transparency and giving honest advice about whether we can assist your business achieve your goals and dominate the competition. It's free to talk so call us today on 1300 841 244 or drop us a line here.

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