1300 841 244

LEAD

GENERATION

Do you need help engaging prospects and turning them into quality leads? Or do you have the leads but are not sure if they are of a high enough quality? Look no further – we specialise in lead generation. How do we do this? Something called ‘omni-channel lead generation’.

So what does this mean in non-marketing jargon?

Basically, omni-channel lead generation is a fancy way of saying we can connect your business to your target market, across a whole variety of websites and channels that they are already using. This is in order to guide them into making a buying decision or inquiry. And we’re not just putting the feelers out and hoping we get a bite - we’re using data, pixels, remarketing and predictive analytics to identify and target people within your target market that are likely to make a purchase and making sure we’re feeding the right leads into every level of your sales funnel. Using this technique of omni-channel lead generation allows us to maximise our efforts and will bring you the highest result.

punch-marketing-automation
punch-marketing-automation

So what does this mean in non-marketing jargon?

Basically, omni-channel lead generation is a fancy way of saying we can connect your business to your target market, across a whole variety of websites and channels that they are already using. This is in order to guide them into making a buying decision or inquiry. And we’re not just putting the feelers out and hoping we get a bite - we’re using data, pixels, remarketing and predictive analytics to identify and target people within your target market that are likely to make a purchase and making sure we’re feeding the right leads into every level of your sales funnel. Using this technique of omni-channel lead generation allows us to maximise our efforts and will bring you the highest result.

punch-conversion-rate-optimisation-dark

What is lead generation?

Lead generation is a key marketing principle which means encouraging and capturing interest from potential future customers in a company’s product or service. While lead generation is not a new concept in marketing, the tactics being used are changing. Our aim is to build relationships using the digital technologies available right at our fingertips. This means thinking outside the box for ways to attract people to your company, so that they actually want to ask for more. It means takings strangers and turning them into someone who has a genuine interest and will become a future client. Generating leads also keeps your company’s contact database more widespread.

Why should you focus on lead generation?

Lead generation is one of the first steps in completing a business sale. When done effectively, quality leads will mean the most likely chance of these potentials turning into a guarantee. This is why we focus on not just getting you leads, but getting you quality ones. It’s a win-win for both parties - the consumers can request information from a business pertaining to a specific product, and a business can advise consumers on product information for those who are interested. When leads are actually received - compared to simply having cold database of names - the chances of a successful conversion are significantly higher.

punch-seo-light
punch-seo-light

Why should you focus on lead generation?

Lead generation is one of the first steps in completing a business sale. When done effectively, quality leads will mean the most likely chance of these potentials turning into a guarantee. This is why we focus on not just getting you leads, but getting you quality ones. It’s a win-win for both parties - the consumers can request information from a business pertaining to a specific product, and a business can advise consumers on product information for those who are interested. When leads are actually received - compared to simply having a cold database of names - the chances of a successful conversion are significantly higher.

punch-social-media-management-dark

Our Key Strategies

We have a list of key strategies which we use to maintain a steady stream of leads at all times. The way people reach companies and are reached has become much more direct due to digital technologies, so we need to make use of the opportunities provided. First, we have to make content that is different and compelling, and then use it to take visitors and turn them into leads. We will close the gap between where you are and where you want to be. Our key lead generation strategies include using SEO, Google Adwords and both paid and non-paid social media.

SEO

Organic SEO is one of the strongest strategies for generating leads. It is the most cost effective way as well as weill gain your business leads through organic search engine results, using relevant keywords to get your business on page 1 of Google.

GOOGLE ADWORDS

Google Adwords is another key strategy we use to get you leads. We understand how powerful Google is in today’s day and age so we utilise Adwords according to your business in order to gain you the most leads and profit.

SOCIAL MEDIA MARKETING

Of course, social media has changed the landscape of online lead generation. We don’t simply use social media to post silly marketing or industry jargon - we utilise social media to its highest potential, to generate and nurture relationships - leads -  for your company.

punch-social-media-marketing
punch-social-media-marketing

SEO

Organic SEO is one of the strongest strategies for generating leads. It is the most cost effective way as well as weill gain your business leads through organic search engine results, using relevant keywords to get your business on page 1 of Google.

GOOGLE ADWORDS

Google Adwords is another key strategy we use to get you leads. We understand how powerful Google is in today’s day and age so we utilise Adwords according to your business in order to gain you the most leads and profit.

SOCIAL MEDIA MARKETING

Of course, social media has changed the landscape of online lead generation. We don’t simply use social media to post silly marketing or industry jargon - we utilise social media to its highest potential, to generate and nurture relationships - leads -  for your company.

Next Steps

We use the most cost-effective current strategies in order to get you the most bang for your buck - or in this case, leads.

If you are looking for a results-driven and reliable SEO Agency speak to us today. We pride ourselves on our transparency and giving honest advice about whether we can assist your business achieve your goals and dominate the competition. It's free to talk so call us today on 1300 841 244 or drop us a line here.

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