1300 841 244

TRAFFIC

GENERATION

We bet, that at some point in your life you’ve heard someone say, “if a tree falls in the forest and no one’s around to hear it, does it make a sound?”

Well the same thing can be said about businesses

Let us paint a picture for you: you have a great business and a website with a great layout--mobile optimised and everything! Yet you’re still struggling to drive new traffic to your website and the visitors you’re getting are bouncing away into cyberspace before they ever make a purchase or inquiry, lost to you forever. Sound familiar?

punch-website-strategy
punch-website-strategy

Well the same thing can be said about businesses

Let us paint a picture for you: you have a great business and a website with a great layout--mobile optimised and everything! Yet you’re still struggling to drive new traffic to your website and the visitors you’re getting are bouncing away into cyberspace before they ever make a purchase or inquiry, lost to you forever. Sound familiar?

punch-seo

First things first, keep calm

This is a surprisingly common problem and, luckily for you, we’re experts in solving this particular conundrum--not that we’re bragging or anything.

If you need to increase traffic to your site, or even traffic to your storefront, we can help you achieve that goal. Our focus = your target audience. We will help you build your brand to its full potential, using proven results to give you wider exposure. We know where your fans live on the Internet and can make sure your business becomes front of mind. Whether your potential customers are searching for you on Google or browsing Facebook and Instagram, we’ll ensure they’re treated to a seamless customer journey.

Internet vs. Website traffic

If you’re unsure of what traffic entails let me break it down for you. There are two types of traffic: internet and website. Website traffic is the measurement of information that is transmitted and received from guests of a site. Whereas, internet traffic is the transmission of data across the internet. Unlike website traffic, internet traffic doesn’t have a singular point of measurement.

Traffic is important to your website because it allows you to examine what areas of your website are attracting guests and can lead to potential customers (leads) for your business. Understanding website traffic can be a huge part of your business’ success due to the ability to statistically evaluate your traffic allowing you to see your website’s popularity.

punch-remarketing
punch-remarketing

Internet vs. Website traffic

If you’re unsure of what traffic entails let me break it down for you. There are two types of traffic: internet and website. Website traffic is the measurement of information that is transmitted and received from guests of a site. Whereas, internet traffic is the transmission of data across the internet. Unlike website traffic, internet traffic doesn’t have a singular point of measurement.

Traffic is important to your website because it allows you to examine what areas of your website are attracting guests and can lead to potential customers (leads) for your business. Understanding website traffic can be a huge part of your business’ success due to the ability to statistically evaluate your traffic allowing you to see your website’s popularity.

How can we help?

At PUNCH digital, we look into many aspects that can benefit your website. These include SEO, Adwords, Paid Social and Web Strategy. But for those of you who don’t have a grasp on marketing you may ask what do these entail?

SEO

Basically, broken down SEO means Search Engine Optimisation. SEO involves optimising your website to ensure that it can be found through relevant search terms and phrases to what your website offers. Through proper implementation this can improve your website’s search engine rankings meaning more visitors to your website. Therefore the possibility of more customers buying your products online.

punch-seo-light
punch-seo-light

SEO

Basically, broken down SEO means Search Engine Optimisation. SEO involves optimising your website to ensure that it can be found through relevant search terms and phrases to what your website offers. Through proper implementation this can improve your website’s search engine rankings meaning more visitors to your website. Therefore the possibility of more customers buying your products online.

punch-adwords-dark

GOOGLE ADWORDS

Tying into SEO is Adwords, which is an paid advertising service provided by Google that allows businesses to showcase ads on Google and their advertising network. By choosing a budget Adwords enables businesses to pay when search users click their ads. The Adwords service mainly focuses on keywords, and these keywords allow your business to be found thanks to the proper implementation of SEO.

PAID SOCIAL

Giving your company social platforms allows your target audience to more actively seek you. Promoting your website via social media through posts, comments and ads can increase the traffic to your website. Social also gives you the ability to boost posts for a price thanks to Facebook Ads, which is a paid advertising service by Facebook. Instagram also offers the ability to create sponsored posts so that your website can be easily reached by consumers.

punch-social-media-marketing
punch-social-media-marketing

PAID SOCIAL

Giving your company social platforms allows your target audience to more actively seek you. Promoting your website via social media through posts, comments and ads can increase the traffic to your website. Social also gives you the ability to boost posts for a price thanks to Facebook Ads, which is a paid advertising service by Facebook. Instagram also offers the ability to create sponsored posts so that your website can be easily reached by consumers.

punch-website-strategy-dark

WEB STRATEGY

When improving your business’ strategy we undertake a process of defining the long-term direction of your website. To be a successful web strategy it must have excellent standards for users, the business and technology. As detailed below:

USERS

Through understanding what customers want, website content can be catered to products accordingly. This can possibly increase the quantity of people coming to your website thanks to products being catered to a targeted audience instead of just a general audience.

BUSINESS

There needs to be an understanding of external forces including the market and competitors. By aligning a website to its business and objectives we can improve it’s overall performance.

TECHNOLOGY

Understanding how technology works is crucial in having a successful website. We know that each element of technology has its strengths, limitations, opportunities and costs for individual websites. It’s about understanding what works for your website to give you the best edge in your field.

punch-content-marketing
punch-content-marketing

USERS

Through understanding what customers want, website content can be catered to products accordingly. This can possibly increase the quantity of people coming to your website thanks to products being catered to a targeted audience instead of just a general audience.

BUSINESS

There needs to be an understanding of external forces including the market and competitors. By aligning a website to its business and objectives we can improve it’s overall performance.

TECHNOLOGY

Understanding how technology works is crucial in having a successful website. We know that each element of technology has its strengths, limitations, opportunities and costs for individual websites. It’s about understanding what works for your website to give you the best edge in your field.

punch-conversion-rate-optimisation-dark

Need more traffic?

These types of brand exposure are sure to give your website that push for long term success and longevity. Here at PUNCH digital we are experts in all things digital marketing, by contacting us we can help with any queries to make sure you get the best performance out of your online presence. With proper strategies and tactics your business will come out of hiding and into the view of your target audience!

Next Steps

If you're looking for a results-driven and reliable agency speak to us today. We pride ourselves on our transparency and giving honest advice about whether we can assist your business achieve your goals and dominate the competition. It's free to talk so call us today on 1300 841 244 or drop us a line here.

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