What is Social Listening?
If you’ve been in the business/marketing world for a while now, you’ve probably heard the term “social listening” before. Social listening is a powerful tactic for learning what your target audience is talking about, things they are mentioning and who they are interacting with online….
Keyword Research: Our Top Tips
Ask any good marketer what one of the fundamental parts of their digital strategy is and they’ll say keyword research. No matter your business type, keyword research is the first step towards success. It is one of the first things anyone should master before they dive…
How to Write Copy that Sells
As a business owner, we know that what you want most is to engage, motivate and –if we’re being honest- convert into sales. So how can one do this through good ol’ copy? Well, there is a formula you can follow for success. And not…
The Rise of Artificial Intelligence and Chatbots
How to Leverage the Power of Chatbots to Improve Sales & Productivity If you are a regular internet user, there is a high chance that you have had an interaction with a chatbot at some point in time whether you realised it or not. You…
Let’s Compare: Google AdWords vs. Facebook Ads
When it comes to online advertising, you’ve got choices. There’s the well-known Google AdWords, and then there’s the equally as powerful Facebook Advertising. If you’re a business owner, you’ve probably found yourself thinking “Which should I be using?” or “Which is best for my business?”….
5 Basic Marketing Mistakes (that you really DON’T want to make)
A solid digital marketing strategy – it’s the heart and soul of any successful modern business. It’s how you get your message out. It’s what brings in potential customers. It’s ultimately what helps your business grow. The tools and opportunities that the online world offers…
Hey Siri, should I be optimising for voice?
“Hey Siri, what’s 9388 + 5455?”. “Hey Siri, how do I get to Sydney?”. How many times have you been feeling lazy on the couch and opted for this approach. Probably a lot more than you realise when you actually sit down and think about…
Thinking About A Call to Action
It may seem like common sense to some, but having an effective call-to-action strategy is such key player in successful digital marketing. Having no call-to-action, or one without much thought put into it, it means cutting off the possibility to convert interest into quality leads…
2018 Marketing Predictions Survey Report
Can you believe we’re nearly 2 months into 2018 already?!! Here at PUNCH we like to run our annual Marketing Predictions Survey. Why you ask? Well we like to test what the experts had to say about digital marketing in 2018 against what Australian businesses…
Oh, the Ethics of Influencer Marketing!
Unless you’ve been living under a rock for the past couple years, you’ll know that influencer marketing has quickly become one of the biggest marketing trends to hit this planet. Basically, influencer marketing is when businesses team up with popular social media users (aka influencers)…
Quick Guide to Content & Influencer Marketing
22 years later after Bill Gates oh-so-famously declared that “content is king” back in 1996, the man is STILL on point. In 2018, content is not only still king but it has also proven to be one of the top marketing trends of the year….
Where are you putting your hard earned time and dollars in 2018?
Hard to believe we are already 10 days into January – I swear we were just cheering Happy New Year at midnight 10 minutes ago… At the beginning of every year, I like reading into the marketing predictions to get an idea of what the…