How to Write Copy that Sells
As a business owner, we know that what you want most is to engage, motivate and –if we’re being honest- convert into sales. So how can one do this through good ol’ copy? Well, there is a formula you can follow for success. And not…
Oh, the Ethics of Influencer Marketing!
Unless you’ve been living under a rock for the past couple years, you’ll know that influencer marketing has quickly become one of the biggest marketing trends to hit this planet. Basically, influencer marketing is when businesses team up with popular social media users (aka influencers)…
Quick Guide to Content & Influencer Marketing
22 years later after Bill Gates oh-so-famously declared that “content is king” back in 1996, the man is STILL on point. In 2018, content is not only still king but it has also proven to be one of the top marketing trends of the year….
How to create a killer content plan
So you’ve been told that content marketing is the hottest marketing trend of 2017? Well, you heard right. According to the Content Marketing Institute, you’ve got some heavy content competition this year – 70% of B2B marketers are going to be creating more content than…