If you’ve been in the business/marketing world for a while now, you’ve probably heard the term “social listening” before. Social listening is a powerful tactic for learning what your target audience is talking about, things they are mentioning and who they are interacting with online….

When it comes to online advertising, you’ve got choices. There’s the well-known Google AdWords, and then there’s the equally as powerful Facebook Advertising. If you’re a business owner, you’ve probably found yourself thinking “Which should I be using?” or “Which is best for my business?”….

A solid digital marketing strategy – it’s the heart and soul of any successful modern business. It’s how you get your message out. It’s what brings in potential customers. It’s ultimately what helps your business grow. The tools and opportunities that the online world offers…

It may seem like common sense to some, but having an effective call-to-action strategy is such key player in successful digital marketing. Having no call-to-action, or one without much thought put into it, it means cutting off the possibility to convert interest into quality leads…

Can you believe we’re nearly 2 months into 2018 already?!! Here at PUNCH we like to run our annual Marketing Predictions Survey. Why you ask? Well we like to test what the experts had to say about digital marketing in 2018 against what Australian businesses…

Hard to believe we are already 10 days into January – I swear we were just cheering Happy New Year at midnight 10 minutes ago… At the beginning of every year, I like reading into the marketing predictions to get an idea of what the…

We are quickly approaching the end of 2017 which brings to mind a familiar question—where the &*@# did the year go?! It’s at this time of year, in those few peaceful moments between Christmas parties and end of year festivities, that we like to reflect…