Ask any good marketer what one of the fundamental parts of their digital strategy is and they’ll say keyword research. No matter your business type, keyword research is the first step towards success. It is one of the first things anyone should master before they dive…

“Hey Siri, what’s 9388 + 5455?”. “Hey Siri, how do I get to Sydney?”. How many times have you been feeling lazy on the couch and opted for this approach. Probably a lot more than you realise when you actually sit down and think about…